must go on

In the modern World there are so many formats of show to entertain the audience. There are TV shows, Youtube shows, podcasts, stand-ups and a lot more. Even Instagram or TikTok can be called «a show» because people watch it before going to bed, after waking up and during the day.

One of the most popular platforms to get excited about is Netflix. Here is an article on How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions.

In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of predictions about how much someone is going to enjoy a movie based on their movie preferences.” There was a winner, which improved the algorithm by 10%. However, Netflix never did implement the algorithm, saying:

We evaluated some of the new methods offline but the additional accuracy gains that we measured did not seem to justify the engineering effort needed to bring them into a production environment.”

But Netflix didn’t shun all algorithm and data efforts.

To the uninitiated, it may seem that Netflix’s analytics go only as far as views. They may also think that the show House of Cards was chosen because Netflix “thought subscribers might like it.” But the truth is much, much deeper. The $100 million show wasn’t green-lighted solely because it seemed like a good plot. The decision was based on a number of factors and seemingly almost entirely on data.

The reality is that Netflix is a data-driven company. Saying that Netflix chooses new content based on “whoever they can get a license with” is a very thin and vague statement. Netflix does need licenses from studios, but they don’t just pick movies and television shows at random.

Here’s a look at some of the “events” Netflix tracks:

  • When you pause, rewind, or fast forward

  • What day you watch content (Netflix has found people watch TV shows during the week and movies during the weekend.)

  • The date you watch

  • What time you watch content

  • Where you watch (zip code)

  • What device you use to watch (Do you like to use your tablet for TV shows and your Roku for movies? Do people access the Just for Kids feature more on their iPads, etc.?)

  • When you pause and leave content (and if you ever come back)

  • The ratings given (about 4 million per day)

  • Searches (about 3 million per day)

  • Browsing and scrolling behaviour

How to Pitch a Television Show: Tips from Shonda Rhimes 

Read full article here.

You have a great television show idea. You’ve done your research and realized there’s a market out there for what you want to do—and how you want to do it. You’ve asked for advice, consulted with collaborators, and decided to take the next step into Hollywood. Now what?

Pitching a television show is an art form onto itself. Competition in the entertainment industry is stiff, especially if you’re not an established name. TV series get commissioned for their originality, longevity, and long-term profitability. A solid pitch will demonstrate your creative point of view as well as how your idea fits into the market.

A television show pitch is a comprehensive document that includes a logline (or “elevator pitch”); the “bible,” which provides a rough outline of where your series will go in the first season; and a completed pilot script. Some pitch documents may vary in their contents, but all should give network executives or production companies reviewing the pitch an idea of the show’s core idea, as well as a sense of your writing style.

8 Tips for Pitching a TV Show

  1. Write a pilot before writing the full pitch. Sometimes, an agent will need to send around the pilot script to networks; networks will then decide who they want to meet with for an in-person pitch based on the strength of the pilot script.

  2. Practice your pitch. Know that most TV pitching sessions are less than 30 minutes. You’ll have that time to run through the entire pitch.

  3. Know what happens after the first season. Network executives will want to see that you have the ability to talk through what two or three seasons of the show will look like—this shows them you have faith in your project and are ambitious enough to sustain a long-running show.

  4. Talk about what your show is really about. Not just what happens, but the larger ideas and concepts at play. What is your show trying to say? What’s the big picture?

  5. Do research on the networks you’re pitching. Network executives will want to see you’ve done your homework. Be prepared to talk about how your show will fit into an existing network’s current lineup, and why it’s a good fit for that network.

  6. Bring energy and passion to the pitch meeting. Sometimes, executives will sit through over 50 pitch meetings per day. If they can see how excited you are about your own idea, the energy levels will carry.

  7. Try not to rely on visual aids. Development executives want to hear from you, not a PowerPoint presentation. Most pitch meetings will require you to speak directly to the network executives for the full 20-minute session.

  8. Be meticulous in your documentation. If you have a great idea that you want to utilize, register your intellectual property (IP). Keep all records, including time-stamped Google documents, and any emails or correspondence showing your planning and development process.

Taking part in a reality show // personal experience

Mexico’s next top model

by Silvia Noyola

My name is Silvia Noyola, I teach English and Spanish and this is a story of how I ended up in Mexico’s Next Top Model. 

It was Autumn 2008, and my mum came running to my room shaking something in her hand, she wanted to show me the cover of the national newspaper that Tyra Banks, one of my ultimate favourite models, was coming to Mexico to make the same version of her very well known show America’s Next Top Model, with only Mexican talent. 

My mum then said to me: you are going to be there. 

I was shocked and I was excited because I was a fan myself of that show, but at the same moment I was quite incredulous because back then, society was not as diverse and as inclusive as it is today and with me being mixed race and not very tall (for modelling), it seemed a very beautiful but hard to reach dream. 

A year passed by, and my mum and I were in the car when we both heard on the radio that the auditions were taking place. I almost screamed and my mum asked me if I was ready to go.

I said yes.

After a very long queue and more than a thousand applications, my turn came. I wasn’t nervous and the process didn’t take very long. After that, alI I needed to do was wait. After two excruciating weeks, a phone call came: Hi Silvia you’ve been selected for the final 20 of Mexico’s Next Top Model. It was a beautiful day and I was, as any other young teenager would be, very very happy. 

My journey to live in the house was so smooth in the beginning, all the girls were so nice and so warm, till the first episode when 6 of them were removed from the contest and only 14 of us were sent to live in an incredible big mansion in the best part of Mexico City. 

Day by day the competition, contests and challenges were becoming harder and harder. 

Almost in the beginning of the show they gave us all a makeover. I had very big Afro hair my whole life and in one hour they cut it almost to nothing after they straightened my natural curly hair. This was very traumatic. I cried for the whole day.

I also learned from the show that never I wanted to live with any friends because after that they wouldn’t be friends anymore. I changed my mind after some years. 

Being away from my family was the hardest part of all, but I guess the excitement was the one that helped me keep going. 

I learned a lot from that and I still have friendships that I think will last forever. I enjoyed my 15 minutes of fame a lot because everyone in my city knew who I was while the show was on TV, so it was a big deal for a back then 19 year old. 

There’s nothing I regret about it because was a beautiful time in my life. 

At that moment, it empowered me, it toughened me and gave me the most amazing memories, but the most important thing of all, is the fact that I know now that I don’t need that to validate myself or to love the way I was doing and I hope that every single girl knows that all that is coming from inside and only you can give that kind of love to yourself.

That’s all by now,

stay amazing <3


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